The Problem:
A Major Motion Picture Studio promoting their upcoming film featuring an A-list cast with award-season potential ran into a problem: a rival movie with a similar title forced the Studio to rename and rebrand the film. The Studio wanted to show a new trailer to as many people as possible in a short amount of time to maintain buzz and re-establish the film in the minds of movie-goers. The Solution: The studio provided Audience Delivered with a new trailer and recommended demographic targets. Audience Delivered developed dozens of new taglines and applied our proprietary Facebook targeting engine to vastly expand the potential audience. The Result: In just 10 days, the new trailer reached2+ Million views at less than 2 cents per view!
Audience Delivered’s Solution:
The studio provided Audience Delivered with a new trailer and recommended demographic targets. Audience Delivered developed dozens of new taglines and applied our proprietary Facebook targeting engine to vastly expand the potential audience. The Result: In just 10 days, the new trailer reached2+ Million views at less than 2 cents per view!
The Result:
In just 10 days, the new trailer reached 2+ Million views at less than 2 cents per view!
- 2+ Million video views of the trailer in 10 days
- $0.016 cost per video view
- 24 Seconds – average length of video view
- 3 Million highly targeted users reached
