Building a Streaming Service from Zero to 1 Million Paid Subscribers
A Major Hollywood studio targeted the high growth U.S. Hispanic and Latin American markets and launched the first Spanish-Language OTT (over-the-top) service dedicated to premium content for the Hispanic community in the U.S. The service features the largest, most current, and most diverse selection of Original content, Spanish-language blockbusters and critically acclaimed films from Latin America and Hollywood, the majority appearing exclusively on the platform. The service’s deep slate of current and classic films is complemented by reality, drama and comedy series, documentaries, concerts and other original premium content. For only $5.99 per month with a 7-day free trial, the service is available through the web and on iOS, Android and the Roku platform in the U.S. and Puerto Rico as well as to Prime members on Amazon Channels.
Audience Delivered used its advanced targeting and innovative strategies to identify Spanish Primary and Secondary language US-households who currently engage in streamed content and have paid for streamed/subscription services currently and in the past. AD further segmented the audience by identifying audience affinity to the content developed. We saw it as essential to not treat the Spanish speaking audience as a monolith, but developed messaging and segmenting that resonates with the intricacies and variation within the community. This provided the perfect audiences for the Platform. By testing multiple creative and target segments, Audience Delivered delivered customers that consistently returned a positive ROI for the client.
Campaign Results
Application Installs – 3.72Million
Streaming Service Registrations – 2.1 Million
Subscribers (Paid) – 1.025 Million
Cost Per Install – $4.91
Reach – 49 Million
Clicks – 43.16 Million
Impressions – 6.2 Billion
